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Essentials of marketing,frances brassington,9780273727644,marketing,principles of marketing,pearson,9780273727644 117. Essentials of marketing frances brassington 9780273727644. The well respected and widely adopted principles of marketing has been fully revised and updated in this third edition to reflect the continued evolution of the marketing discipline and to retain its topicality. Principles of marketing philip kotler, gary armstrong. For undergraduate principles of marketing courses this title is a pearson global edition. Pearson principles of marketing, 4e stephen pettitt.
The book aims to bring together theory and practice. Principles of marketing 0273695592 by brassington, frances. Frances brassington, 9781292063881, available at book depository with free delivery worldwide. Adopt this college textbook as is or personalize it online at flat world. Principles of marketing frances brassington 9780273695592. Brassington and pettitts principles of marketing has proven to be hugely popular with firsttime marketing students leading them painlessly through their course from basic principles such. Principles of marketing is widely recognised as a comprehensive, userfriendly introduction to the study of marketing. Like brassington s principles of marketing, this essentials text brings together theory and practice. A concise version of the bestselling principles of marketing by brassington and pettitt. Like principles of marketing, our essentials text brings together theory and practice. You may purchase this book at any of the college bookstores or on line. Brassington and pettitts principles of marketing has proven to be hugely popular with firsttime marketing students leading them painlessly through their course from basic principles such as what. See all 11 formats and editions hide other formats and editions. In some areas, the author glossed over without providing sufficient details.
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